TRUEBOY CLOTHING (LTD)
TRUEBOY CLOTHING (LTD)
WORKING TOGETHER
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INFO: Trueboy Clothing is a successful e-commerce business supplying consumers with over 7,000 clothing bands and product lines worldwide. Employing 40 staff, the business's key challenge was to break the cycle of focusing on operational matters to allow the business to grow further by allocating resource to develop sales opportunities. Selling successfully on a number of major platforms, the business's own website had become operationally challenged and under-performing the business's expectations.
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BRIEF: Review, recommend, design and implement a new e-commerce website to maximise the sales performance.
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CLIENT COMMENT: 'Whilst we enjoy excellent trade across the main selling platforms, we didn’t feel that our in-house e-commerce website proposition was reaching its full sales potential. This was due to a number of factors, site design (back-end set-up and configuration), the operating platform and most importantly of all the user experience. Our original site looked dated and we needed something to compete in the market. We tasked JB with conducting a full review of the site, a re-design and implementation. Our web traffic has subsequently increased by 34% in the first three months from go-live. Having an external perspective was invaluable in delivering the right focused solution for our business.’ Paul Lingwood - MD of Trueboy Clothing:
